In a television ad a generation ago, the filmmaker Spike
young basketball phenom Michael Jordan about
the source of his prowess: “Is it the shoes? It’s gotta be the shoes!”This
week, as two-time National Basketball Association Most Valuable Player Stephen
to lead his Golden State Warriors to their second-straight championship, few
people are asking the same question.The latest
version of Mr. Curry’s signature basketball shoe is
slated for release at some retailers on Saturday, and early appraisals of the
sneakers on the internet have been dismal. The Curry Two Low “Chef,” made by Under
Armour Inc., has
drawn wisecracks on social media, where sneaker fans have likened their
all-white profile and sturdy heel to something retirees might wear kobe shoes in australia.
“If I had them
[low-tops] in the road bag I definitely would have worn them, shown how fire
they are,” Mr. Cu rry said in a post-game interview after defeating the
Cleveland Cavaliers on Friday evening. “I love the nicknames, though, that they
came up with, but I like them.” The
Warriors now lead the NBA Finals series against the Cleveland Cavaliers 3-1 and
could clinch the title at home in Game 5 on Monday.Meanwhile, Neil Schwartz, vice president of business
development for industry tracker SportsOneSource, said the social media
backlash for the Curry Two Lows was particularly intense.
has used its endorsement deal with Mr. Curry to chip away at Niike Inc.’s dominance of the
footwear market. The Curry signature shoes, which cost around $130 cheap kobe 10 shoes , have been
taking market share from Nike signature offerings, including its line of Mr.
James’s $150 and up sneakers, according to retailers. Under Armour’s footwear
sales surged 57%, to $677.7 million, in 2015, but still are dwarfed by Nike,
which had $18.3 billion in Nike brand footwear sales and roughly $2 billion in
Jordan brand merchandise in its last fiscal year, which ended May 31, 2015.
(Nike also owns Converse, which had $1.9 billion in sales in the period.)
To that end, Under Armour has ramped up hiring in
recent weeks as it plans to launch its first collection of basketball shoes online australia casual wear later
this fall. On Thursday, the company said it rehired Dave Dombrow, who had been its footwear
designer for six years, after he briefly departed for a job at Nike. Mr.
Dombrow is credited with designing Mr. Curry’s first signature shoe, the Curry
One, which made its debut in 2015.