The materials and technology of basketball shoes Melbourne have
changed significantly over the years. New shoes boast features that sometimes
border on science-fiction, but with all of these advancements, the classic
"Cons" from the 1920s are still as popular as ever. Basketball shoes
can be classified as a piece of essential athletic equipment, but their rich
history of innovative ideas and professional-player endorsement has also made
them a symbol of status and style.
the history of basketball shoes can be broken down into distinct eras.
The Classic Era dates back to the early 1920s, when basketball player Chuck
Taylor popularized Converse All-Stars (also known as Chuck Taylor All-Stars,
"Chucks" or "Cons"). These canvas sneakers dominated the
basketball scene for more than 40 years, with more than 500 million pairs sold
worldwide. In the 1960s, their popularity began to decline as leather was
introduced in new basketball shoes. In 1972, Niike entered the basketball shoe
market. A decade later, NiIke was enjoying huge success from its Air Force 1
line of shoes; it was on its way to becoming the industry's leader.
His era of basketball-shoe history was all about one man. Michael Jordan
was not only an incredibly successful basketball player, he was also---and
still is---a marketing machine. It all started back in 1984 when Jordan showed
up at an All-Star game wearing his own signature shoes. His Air Jordan I's were
considered a breakthrough in shoe design, despite the fact that they initially
cost him a fine for every game they were worn because of their bright colors,
which did not conform to the colors of his team. Reebok also made a splash in
the industry in 1989 by introducing a line of shoes called The Pump, which had
a pump on the shoe's tongue that pushed air into the shoe.
As of 2010, there is still a high demand for both classic and
new-technology basketball shoes, and the price has increased drastically as a
result. Niike has raised the price of newly released Jordan shoes to more than
$100 on average. The company's Hyperdunk series of shoes costs about $110, and
the Addidas TS Commander LT comes in at around $100. Modern basketball shoes
are still focused on performance and technology, but style and brand
recognition have become equally important to many consumers to buy cheap basketball shoes, which is one way
of explaining the increase in prices.